It all started with pro freeride skier Hamish Acland. Over years of traveling to competitions, shoots and surfing friends’ couches to chase the snow, Hamish found himself wondering how he could maximize his adventure while packing with limited space. Most skiers and snowboarders know this problem well. Skis, boots, outerwear and backcountry kit get packed first. Then the washables; socks, underwear and baselayers. And finally, some street clothes to fill out the bag.
Hamish valued his few pieces that he could wear both on-mountain and off. And that’s when he realized that there was a gap when it came to baselayers. Merino baselayers were the performative preference. They were breathable, but warm and always anti-odor, even after days of continued wear. But, at the time, the majority of merino baselayers on the market were boring. Black and conservative.
Joined by Hannah Aubrey (now Acland), a Kiwi graphic designer who had cut her teeth in New York at Fahrenheit 212, Hamish launched Mons Royale in 2009. The inaugural high performance range was fresh, bold and edgy. It cut through the noise of the baselayer market. Mons quickly grew beyond winter baselayers to include active apparel for the summer and eventually, a range of mountain bike garments. Today, Mons offers the most comprehensive layering system for your snow sports, high performance bike apparel for your time on two-wheels and merino for the life in between.
Ten years on, Mons Royale has a global fanbase that includes the world’s best action sports athletes, Olympians and adventurers in the most far-reaching corners of the Earth. Mons is stocked in over 600 retail stores globally with offices in Innsbruck, Vancouver and Wanaka. Mons Royale came from believing a brand could be built by designing technical performance products without compromising style. A decade later, Mons continues to step up the art of disruption by fearlessly pushing design-led boundaries with each new range.
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