Some partnerships just make sense, none more so than BUFF® and PROTECT OUR WINTERS (P.O.W.). While the aim of P.O.W. is to keep our winters cold and snowy for the foreseeable future, Buff’s mission is to keep us warm and dry during those cold winters.
BUFF®, the Spanish-based company that’s become synonymous with functional head- and neckwear like neck tubes and balaclavas, have extended their partnership with P.O.W. for a third consecutive year. The new BUFF® x P.O.W. collection features five different designs created by Ryan Schmies that celebrate the great outdoors and the need to protect it.
The new BUFF® x Protect Our Winters collection has been designed by Seattle-based artist Ryan Schmies, who's well-known for iconic ski graphics like the K2 Hellbent.
In addition to our brand’s sustainability commitments, a key piece of our ‘Do More Now’ initiative is to support projects and associations that protect the planet’s resources. The time to act is now and as stewards in the outdoor industry, it is our duty to come together and help preserve the outdoor landscapes we all know and love. The continuation of this partnership is BUFF’s way of contributing towards organizations making a positive impact. – David Camps, Buff® CEO
BUFF®’s continuing collaboration with P.O.W. aligns with the brand’s ongoing efforts to reduce its emissions and ecological footprint. The new collection has been designed using using recycled materials, and production has been relocated to the company’s new in-house factory in Igualada, Barcelona, where 100% of the electricity supply comes from renewable sources. BUFF® aims to increase the amount of recycled materials used in its products each year; by the end of 2021, the brand had already incorporated over 33 million recycled bottles into its products.
The new BUFF® x P.O.W. collection will be available at select retailers globally and on buff.com. For more information on the partnership, visit https://www.buff.com/pow-collection.