Armada Skis’ 2018/19 website dropped this week, with a slick campaign via social media to hype the company’s new face, and those of its athletes, for the coming season.

It’s the start of a new era for the core freeski brand, which was purchased last year by Finnish sports conglomerate Amer Sports after 15 years of independently steering the course of modern ski design, style and fashion.

Anchored, as always, by its stellar team of athletes—Tanner Hall, Henrik Harlaut, Phil Casabon, Sammy Carlson, Mike Hornbeck, Kim Boberg, Tof Henry, Maude Raymond, Todd Ligare and others—Armada’s now looking to the future, continuing its legacy of building skis that will help their riders take their skiing to new levels.

Swing over to armadaskis.com to check out the snazzy new site and gear for 18/19. A Europe-specific website is in the works, and will be coming soon.