What, you may ask, is Henrik Windstedt doing in a tree, dangling on a branch above a bear? He’s having an opportunity to have a flashback of all the good things in life, like family and pow turns, while lamenting the time wasted not enjoying all those good things.
That’s the spirit of the “Live More” campaign from Peak Performance, which with a well-researched skier’s travel guide, pre-season training regimens and a few skiing tips, seeks to help you make the most of your time in the coming ski season.
“With Live More we hope to make people stop and think, just a second, on how they spend their free time. And then help them act,” says Jeanette Franke, Creative and Marketing Director at Peak Peformance. “An active lifestyle is essential for our wellbeing and we know that being active, outdoors especially, can make magic for most souls.”
A main pillar of the campaign is the travel guide, which offers a variety of tips for visiting unique ski destinations across Europe, North America and Asia, all accessible via an interactive world map. Covering locations as far flung as Mzaar, Lebanon and Russia’s Kamchatka Peninsula with input from diverse members of the Peak Performance team, this guide is a solid start for planning your next exotic ski trip in the fjords of Norway or interior British Columbia.
The second main resource of Live More is the training section, a no-nonsense hit list of different workout programs, tailored to whether you want to ski well for a weekend, a week or the whole season. If you’re looking to ski like Henrik Windstedt, Hedvig Wessel or Kristoffer Turdell, this is the place to start. There’s even short video clips of the exercises to leave you with absolutely no excuses.
The travel guide and training sections both include a lot of input from Peak Performance’s athlete team and extended family—an essential aspect of the campaign. “We know where some of the best skiers in the world go skiing, where they stay and where they get the best local food,” says Franke. “We know how to prepare physically to get the most out of your season and we have the professional tips on how to develop your skiing technique. So for this season we go beyond apparel to take responsibility for the whole skiing experience. From pre seasonal training to the après ski.”
With brief 45-second clips and overly simplified checklists, you may want to save your time and skip the “Trick Tips” section, as there’s probably better resources to learn how to ski tour or do a nose butter 360. Still, it might be worth a look if you’re starting at the ground floor.
Explore “Live More” at peakperformance.com.