POC

At POC, every product begins with a clearly defined problem and is shaped through the company’s core principles—safety, performance, and design—resulting in standout helmets, goggles, and protection trusted by elite athletes worldwide. Through the POC Lab’s cutting-edge research, crash simulations, and expert advisory board, the brand continually pushes preventive innovation, from visibility-enhancing lenses to impact-adaptive materials and advanced ventilation systems. Guided by sustainability commitments like Project Blueprint and fueled by a global culture of passion and progression, POC has earned 70+ awards, countless athlete testimonials, and a reputation as one of the most forward-thinking protection brands in snow sports. Their mission is simple but ambitious: reduce the consequences of accidents—and sometimes prevent them altogether—so athletes can pursue their sport with confidence.