Auclair

Founded in Canada and shaped by some of the harshest winters on the planet, Auclair is a brand built on necessity, craftsmanship, and an uncompromising relationship with cold conditions. Since 1945, Auclair has focused on one product category only, gloves and mitts, believing that true performance comes from specialization rather than diversification. What began as a small, family-run glove manufacturer in Quebec has grown into a globally respected winter sports brand, trusted by skiers, snowboarders, mountain professionals, and outdoor enthusiasts worldwide.

Born From Winter

Canada is not just Auclair’s country of origin; it is the foundation of the brand’s identity. Long winters, freezing temperatures, wet snow, and relentless wind are not exceptions but everyday realities. Designing products in this environment creates a mindset where function is not optional, it is essential. Auclair’s gloves are developed to perform during long chairlift rides, deep powder days, stormy freeride missions, and cold park sessions where exposed hands can quickly become a limiting factor.

Rather than reacting to trends, Auclair has always focused on real-world use. The brand starts every design process by asking one fundamental question: What does the rider actually need in these conditions? The answer is never purely aesthetic. Warmth, protection, dexterity, durability, and comfort form the core pillars of every product. Style follows function, not the other way around.

Auclair Downdays Brand Guide

A Specialist by Design

In an industry where many brands aim to offer full head-to-toe collections, Auclair has deliberately chosen a different path. Gloves and mitts are not a secondary category or an add-on, they are the brand’s entire focus. This specialization allows for deep technical knowledge, constant refinement, and a level of detail that is difficult to achieve when attention is spread across multiple product groups.

Hands are the primary connection point between rider and equipment. Whether gripping poles, adjusting bindings, setting grabs, or handling safety gear, gloves must perform intuitively. Auclair designs with this reality in mind, creating products for very specific use cases: lightweight gloves for park and street skiing, insulated all-mountain models for everyday resort use, and highly protective mitts for deep winter and professional environments.

Performance Meets Craftsmanship

Auclair’s long history is rooted in traditional glove-making, but the brand has continuously evolved alongside modern material innovation. Decades of experience working with premium leathers sit alongside advanced waterproof membranes, technical insulation, and performance fabrics. This balance between heritage craftsmanship and modern technology defines Auclair’s approach.

Every construction choice serves a purpose. Seams are placed to improve comfort and longevity, materials are selected based on real performance rather than marketing appeal, and fits are tested to ensure natural movement and control. The goal is not to over-engineer, but to refine.

Key performance principles include:

  • Reliable warmth without unnecessary bulk, allowing riders to maintain feel and control
  • Protection from wind and moisture in demanding mountain conditions
  • Natural dexterity for skiing, grabbing, and handling equipment
  • Long-term durability, reinforced in high-wear zones to withstand heavy use

Powgirl

POWGIRL is Auclair’s women-led glove and mitten collection, designed specifically for female riders. Rather than adapting unisex patterns, the collection is built around women’s hand fit, comfort, and on-snow performance. POWGIRL combines technical features such as warmth, waterproofing, and dexterity with a clean, confident aesthetic, and gives back by supporting initiatives that help girls participate in sport.

POWGIRL - by Auclair Sports Auclair YouTube

Connected to Ski Culture

Auclair has a deep and genuine connection to ski culture in all its forms. While the brand has a strong legacy in alpine skiing and professional mountain use, it has also earned credibility within freeski and freestyle communities. This connection is reflected in clean silhouettes, understated design, and products that perform equally well in the park, on street features, or on technical freeride lines.

That link to the sport runs all the way to the top level as well: Auclair is a sponsor of the Finnish National Ski Association, supporting athletes who compete on the world stage, including the Olympic Games. It’s a partnership that fits the brand’s DNA: performance first, tested in real winter, and trusted when conditions (and stakes) are serious.

The brand understands that gloves are both technical tools and personal gear. Riders wear them every day, in all conditions, and rely on them without thinking. Auclair’s design language avoids loud branding and seasonal hype, instead focusing on timeless aesthetics that let performance speak for itself.

Responsible and Purpose-Driven

Operating in cold, mountainous environments comes with responsibility. Auclair continues to make more conscious choices in materials and production where possible, including responsibly sourced leather, recycled fabrics, and durable constructions designed to extend product lifespan. Sustainability for Auclair is closely tied to longevity, a glove that lasts several seasons reduces waste and delivers better value to the rider.

Rather than chasing short product cycles, the brand invests in improving existing designs, refining fits, and enhancing performance year after year.

Positioning in the Market

Auclair positions itself as a premium specialist glove brand within the winter sports market. It sits between mass-market winter accessories and highly niche expedition equipment, offering serious performance for dedicated skiers without becoming inaccessible.

The brand speaks to riders who spend real time in the mountains, who value function over trends, and who understand that quality gear earns trust through use. Auclair is not built around hype drops or fast fashion, it is built around reliability, experience, and performance.

Built on Trust

After nearly eight decades, Auclair’s reputation has been shaped by consistency. Riders return to the brand because the products deliver on their promise: keeping hands warm, protected, and functional in winter conditions. That trust is earned through countless days on snow, in bad weather, and in demanding environments.

From park skiers riding in sub-zero temperatures to freeriders hiking for untouched lines and mountain professionals working long days outdoors, Auclair exists to support those moments quietly and reliably.

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