Mais pas si facile à digérer par le rédacteur qui doit ensuite le conter.

Ok let’s face it, it’s 11pm and I’m drunk. OK, no one normal says that, but at a freeski event like this, I’d be lying if I didn’t say it. The High Five Festival is more than just great movies, activities and lots of other things: it’s also a marathon drinking binge for all the participants.

Today all the brand teams worked hard on their booths as riders like Henrik Harlaut, Phil Casabon, Jossi Wells, JF Houle, Richard Permin and Sean Pettit arrived. For the pre-party about 350 VIPs including event partners, media, brands and athletes were invited to a special show.

To be clear, it’s not something we usually see in freeskiing. It was a mix of commercial and emotion, a mix of freeskiing and business, tears from the event owner and advertisements by brand managers and TV channels: talks and movie clips, including B&E’s trailer for next year, Richard Permin’s Masquerade segment and Kevin Rolland feat Julien Regnier’s original short movie that I’ll probably comment on later. In the end, we still spent a good time, and if we have to listen to some boring talks to enjoy a High Five Festival like that (play on words), then we’ll do it. Especially when the big plans for next year are announced…

The pre-party ended with an open bar and burger party, with conversations between friends and business partners, and a date with my laptop for me.

The High Five Festival officially kicks off Friday – but the pre-party was a great way to kick things off!