Born in 2006 and headquartered in the Swiss Alps, The Faction Collective is united by a shared vision to create a new generation of freeski equipment that unites performance and style. The high-quality skis are progressive in their construction as well as in their use in freeride, freestyle and all-mountain skiing.
The Faction Collective is passionate about protecting the natural playgrounds and outdoor spaces we love. They are committed to incorporating sustainable practices across the business and sharing these values with the collective, inspiring activism and driving positive change—to inspire the next generation to connect with nature and change the game of skiing.
Faction skis are tools of escape, made with respect for the environment and a vision for a better, more sustainable future, mixed with a bit of rock ‘n’ roll and playfulness.
Faction’s industry-leading skis are designed and tested on their home turf of the mountain faces of Verbier. The hardgoods team is led from Innsbruck, Austria, to bring to life the industry gold standard in hand-made, precision ski manufacturing.
They craft durable skis for their fans to enjoy year after year, saving them from buying new skis season-in and season-out and sending the old skis to the landfill. The skis are fit for purpose and built to last.
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