Passion drives innovation—Our mission is to create the most innovative tools for our consumers to provide the best experiences, push the sport, and strengthen the culture.

K2 was born in 1962 as America’s ski company on Vashon Island in Washington State’s Puget Sound. Renamed in 2003 as K2 Sports and now based in Seattle, the company today is an international portfolio of world-renowned brands recognized as leaders in the innovation, marketing, and quality of our products and services. Driven by a passion for our sports and enthusiasts, we make alpine skis, snowboards, snowshoes, in-line skates, and Nordic ski equipment, apparel, and accessories.