With the help of Global Sales & Marketing Director René Harrer and Freeski Team Manager James Heim, “Evolution of Kore” tells the story of Head’s award-winning KORE line-up. Follow KORE from its origins in 2016 up to now, as Head continues to drive the evolution of its most successful product launch ever.

From YouTube: It was far from a given. Although freeride skis from HEAD had been around for a while, they never put down roots in the community. “We had tried before, but to be honest, at that time we were not a relevant brand in freeride. This was more or less the last chance for us,“ as René Harrer, Director Global Sales and Marketing Ski division put it.

A taskforce was formed, the Freeride team summoned, and many long days of building and testing later a new ski was born. The combination of lightness and control was unprecedented and the story of KORE had begun.

Learn more about KORE here: https://go.head.com/Kore