As said before, the FIS Freeride World Championships in Andorra are a world’s first: It’s the first title of this calibre in freeriding that is approved by a sports organization widely accepted as the governing body of the sport. Of course, that organization for skiing is FIS; for example, there’s no possibility of any discipline performed on two skis—or a snowboard for that matter—becoming part of the Olympics without approval of FIS. That fight was fought about three decades ago and it ended with FIS integrating snowboarding as a discipline in order to bring it to the Olympics—it debuted 1998 in Nagano—and the ISF (International Snowboarding Federation) eventually disappeared. (See the article about FIS’ acquisition of the Freeride World Tour in our book Ski Stories Volume 4.) Obviously, the first official world championships are a major step for “Freeride” as a competitive sport onto a bigger stage, and a mandatory one if the sport eventually wants to become Olympic. In that respect, it’s curious that the premiere of the FIS Freeride World Championships happens exactly one week before the big Olympic showdown in Italy.
The fact that this premiere happens in an Olympic season is remarkable. Usually the cycle of world championships for ski events is two years—at least for Olympic disciplines—and they don’t happen in the same year as the Olympic Games. It’s unclear yet whether there will be a FIS Freeride World Championships in 2027, but if not and if the disciplines went on to become Olympic as early as 2030—there are strong rumors of integration into the 2030 Olympics in France—the cycle of World Championships would need to adapt very soon: either there are world champs in consecutive years or there won’t be one for three years in a row. To still see the event happen this season—especially considering the timing—could be seen as an indication that FIS and/or FWT strongly push for Freeride becoming Olympic. If we see a great event this week, it’s perfect advertising for the sport towards the IOC. On the other hand, there is also good reason to be critical about the timing in respect to general media attention. Most mainstream media that care about winter sports are already fully focused on the Olympic mega-event starting next Friday with plenty of qualifications and trainings already happening this week. If the FIS Freeride World Championships will get its share of attention, remains to be seen. At least the event got a premium sponsor with Allianz last minute.