Seemingly appearing from the wilderness of southwest France with a fully-formed individual style, Alaïs has already stamped her mark on the alternative “contest” circuit, from Rock A Rail to SuperUnknown.
Her skiing speaks for itself: an effortlessly playful style wrapped around a seriously deep bag of tricks. Every clip feels both spontaneous and considered, like she’s making it up as she goes along but still executing exactly what she imagined.
But an undoubtable factor in her success is her charisma. Her smile is infectious; her relentless positive energy fills a room. It’s impossible not to laugh when she is laughing—which is almost constantly—and she has the rare ability to make everyone around her feel lighter.
She would deny all of this with the same trademark humility that runs through everything she does: understating achievements, deflecting praise, and meeting it all with a grin.
With the announcement of her pro deal with Capeesh, we linked up with Alaïs on a late summer’s day in Innsbrucker Hofgarten. We had just spent the day at the FIS judges clinic—an almost ironic feather in Alaïs’ decorated hat—listening to technical breakdowns of a sport she approaches with instinct, creativity, and a healthy dose of “I still can’t believe I’m even here.”
