Downdays Brand Guide Fischer Skis Header


Fischer has been in the business of ski making since 1924. Since then, their company has developed into one of the leading brands in the sport. They’ve remained a privately owned business, and they stand behind our products and winter sports with their heart and soul.

At Fischer, winter sports mean everything. The employees of the brand share and understand the passion, commitment, and sacrifices of their customers, who will find a unique commitment in every product made. While Fischer offers something for every level of athlete, the true spirit of Fischer lives through the most passionate ones.

With a strong involvement and heritage in competitive skiing, Fischer has been able to push the boundaries for ski making and drive innovation over decades.

Fischer’s mission is to enable skiers to enjoy their sport and excel to the next level by introducing the most innovative, reliable, and easy to use products.

We want to enable more and better days of skiing with reliable and easy to use products,” says Jan Weiss, Head of Alpine Division.

At Fischer, skiing is not a lifestyle. It’s life.

Did you know that Fischer…

…was founded in 1924 in Ried im Innkreis, Upper Austria

…produces alpine, nordic and hockey products?

…is still privately owned by the Fischer family?

…won the first-ever Olympic gold medal in slopestyle with champion Joss Christensen?

…developed a 203cm long freeride ski in 2006 featuring a fin, swallowtail and close to no sidecut in collaboration with freerider Axel Nagl? Only skiable by a handful of people, it was a statement for the brand’s commitment to pro-level riders.

…became a leading producer of composites for the aviation industry in the 1980s through its innovations and expertise in ski development?