Downdays Brand Guide Fischer Skis Header


Fischer has been in the business of ski making since 1924. Since then, their company has developed into one of the leading brands in the sport. They’ve remained a privately owned business, and they stand behind our products and winter sports with their heart and soul.

At Fischer, winter sports means everything. They share and understand the passion, commitment and sacrifices of their customers, who will find a unique commitment in every product they make. While they may have something for every level of athlete, the true spirit of Fischer lives through the most passionate ones.

Fischer’s mission is to enable athletes to enjoy their sport and excel to the next level by introducing the most innovative, reliable, and easy to use products. They strive to offer the ultimate customer experience through outstanding service, expertise, passion for sports, and undivided focus. They want to inspire our customers to fall in love with their sport and go beyond their current personal limits.


Did you know that Fischer…

…was founded in 1924 in Ried im Innkreis, Upper Austria

…produces alpine, nordic and hockey products?

…is still privately owned by the Fischer family?

…owns the pole brand One Way?

…skis were used by the first-ever Olympic slopestyle champion Joss Christensen?

…developed a 203cm long freeride ski with a swallowtail and no sidecut for freerider Axel Naglich

…was a leading producer of carbon parts for cars and airplanes until the company sold these departments?