Tag your Instagram photos #justaddski and #peakperformance and our snow cannon will shoot out fresh snow. If your photo rules, you get to start the season early on the Hintertux Glacier in Zillertal. Find out more at JustAddSki.com

Post an Instagram photo of you longing for winter, #justaddski and watch our snow cannon produce fresh snow. The more photos you post – the more snow we produce. As the snow piles up you unlock prizes from the Peak Performance Ski collection. Let’s start this season early!


Peak Performance ask skiers all over the world to post their best photos adding ski to their normal life and tagging them with #justaddski. The brand wants to capture all dimensions of the ski season under one hash tag. Starting off with the long wait, the anticipation, pre-training and then switching to powder turns, drops, the good times with friends and touring to that special peak.

The competition 
This year a new dimension is added; for every uploaded photo, a snow machine at the Hintertux Glacier at Zillertal, will produce fresh snow. The more pictures – the more snow. As the snow pile grows, prizes from Peak Performance ski collection are unlocked. Whoever takes the best photo of all wins a trip for two to the Hintertux Glacier and gets to start the season earlier then ever!

The competition starts the 29th of September and will run for a month.

Everyone can join by adding their most awesome pics on Instagram with the tag #justaddski and #peakperformance. All the imagery will be collected at www.justaddski.com and you will be able to see the snow pile grow in real time. The competition runs until the 29th of October and will be activated in all Peak Performance social channels, in retail and among partners and distributers worldwide. 

”One of the beauties with skiing is that even if you just ski a couple of days per season, you’re a skier in your mind all year around. The preparations for the season starts early and the memories live for ages. With #justaddski we want to gather images from all over the world to get people fired up for the ski season and to continue to share images from their ski trips around the world until the season ends” says Jeanette Francke, PR & campaign manager, Peak Performance.

About Hintertux Glacier at Zillertal
The Hintertux Glacier is Austria’s only year round ski resort and part of Zillertal. The Glacier offers perfectly groomed, snow-sure runs 365 days of the year at altitudes of up to 3,250 m. Enjoy 60 km of slopes in all levels fantastic or great free-ride runs.