Oakley Downdays Brand Guide 2026

Oakley

Draw Your Line.

Oakley is a brand founded on a figure-it-the-f*ck-out (or DIY) mentality. Rejecting societal norms and expectations and defining a different path is what makes Oakley unique.

From the beginning, the brand was never distracted by following trends or doing the latest “thing.” This ability to work towards a unique vision put Oakley on a fixed trajectory: forward. Whenever the template wasn’t available, Oakley created one. When there was no machinery to bring the designs to life, Oakley built it themselves. And if the skeptics said it wasn’t possible, it just fueled the fire.

Now, Oakley is reclaiming its disruptive spirit, drawing from the principles of yesterday to write the next chapter with a better tomorrow in mind.

Did you know…

…that before eyewear came into view for Oakley, a motorcycle grip blazed the trail?

…that Oakley’s Prizm™ Snow lenses help you identify terrain and detect snow contours? Multiple lens options mean you can breeze through changing light conditions.

…that athletes like Colby Stevenson have their own Oakley Signature Collection?

…that Oakley turned 50 in 2025?

Colby Stevenson | Oakley FW 25 Oakley YouTube
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