Earlier this year Adidas Terrex announced the United by Summits initiative, a campaign to make nature a more inclusive place by celebrating the personal achievements and “summit moments” enjoyed every day in the outdoors. The campaign’s accompanying film series profiles diverse people and communities around the world who seek their personal goals in nature and inspire others to do the same. One of those people is German skier Caja Schöpf, who headed to Norway last spring with adventurer Raphaela Haug to get a taste of the celebrated Scandinavian “friluftsliv.”
“The summit is what drives us, but the opportunity to move freely in the outdoors is a gift that we should treat with the utmost respect.” – Caja Schöpf
The United by Summits campaign has also invited adventures—individuals and groups alike—to apply to realize their own personal “United by Summits” project. The three winners will be announced in December 2022.