But Movement is more than just a brand; it is a way of life. The Tribe, as they are lovingly called, encompasses everyone who is part of the Movement family. From the designers and engineers to the athletes and ambassadors, the unique experience and passion of each member contributes to the brand’s vibrant image.
Movement associates their brand with a lifestyle, a way of expressing themselves through and for the mountains. Whether on the slopes or the most committed faces, their ambassadors are at their side, actors in the development of their products.
The new guard is well present and reinforces the energy and the message they want to convey: Hugo Burvall, Siver Voll, Oliver Karlberg, Fabio Studer, Maxime Chabloz, surrounded by Thibault Magnin and the whole Tribe, allow them to make their products evolve while respecting the values that have held since the birth of Movement.
Did you know that…
…Movement skis are 90% handmade? They believe in the artistry and craftsmanship that goes into the creation of each pair of skis.
…are a Swiss-based company from the heart of the Swiss Alps, which heavily influences their design and performance ethos?
…emphasizes sustainability, employing eco-friendly practices in manufacturing processes and utilizing responsibly sourced materials?
…produce their skis in Tunisia? Having their own factory grants them independence in designing skis and enhances their ability to make changes and improvements.
…launched their new identity in summer 2023? While an identity was already in place, it was essential to modernize the brand to align with current trends.