HEAD is a leading global provider of premium, high-performance equipment and apparel for athletes and players, at all levels. Since our launch in 1950, we’ve achieved a reputation for cutting-edge design, engineering excellence and a passion for championing all sport, everywhere. World-class performance demands the very best equipment and that’s why, at HEAD, our purpose is to give athletes and players at every level exactly what they need to win.
It was far from a given. Although freeride skis from HEAD had been around for a while, they never put down roots in the community. “We had tried before, but to be honest, at that time we were not a relevant brand in freeride,” says René Harrer, Director of Global Sales and Marketing Ski division. “This was more or less the last chance for us.”
A taskforce was formed, the freeride team summoned, and many long days of building and testing later, a new ski was born. The combination of lightness and control was unprecedented, and the story of KORE had begun.
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