HEAD is a leading global provider of premium, high-performance equipment and apparel for athletes and players, at all levels. Since our launch in 1950, we’ve achieved a reputation for cutting-edge design, engineering excellence and a passion for championing all sport, everywhere. World-class performance demands the very best equipment and that’s why, at HEAD, our purpose is to give athletes and players at every level exactly what they need to win.

 

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About the “Evolution of KORE”

It was far from a given. Although freeride skis from HEAD had been around for a while, they never put down roots in the community. “We had tried before, but to be honest, at that time we were not a relevant brand in freeride,” says René Harrer, Director of Global Sales and Marketing Ski division. “This was more or less the last chance for us.”

 

A taskforce was formed, the freeride team summoned, and many long days of building and testing later, a new ski was born. The combination of lightness and control was unprecedented, and the story of KORE had begun.

 

LEARN MORE ABOUT KORE HERE.